Is an initiative Milena Kravetz launched in Jaipur, India, in 2015, aimed at harnessing the untapped potential of manufacturing surpluses for social good.
The core concept revolves around identifying manufacturing units burdened with unsold inventories, including items with minor production defects, samples, and other overstocked goods that, without intervention, would remain in storage indefinitely before being discarded.
Recognizing the value these items still hold, the project seeks to redirect them from potential waste to worthwhile use by distributing them to individuals and communities in need.
The "Giving Day" project, therefore, stands as a testament to the power of innovative, community-focused solutions to address both social and environmental challenges.
