What A Waste?
Waste isn’t just garbage. It’s a treasure trove of untapped potential. When managed thoughtfully, discarded materials can be transformed into something entirely new. Old textiles? They become striking fashion pieces. Plastics? Repurposed into durable essentials. Organic waste? The secret to lush, fertile soil.
At What A Waste, we see waste as the foundation for creativity, conservation, and a circular economy where materials find new lives instead of landfills. Sustainability, to us, isn’t a chore—it’s an opportunity to innovate, connect, and thrive.
A Fresh Approach to Sustainable Fashion
Sustainability is vital, yet phrases like “sustainable fashion” often sound dull or guilt-laden. The result? Disinterest and disengagement.
But what if sustainable fashion were different? What if it meant joy, creativity, and community? What if it were sexy, exciting, and transformative? That’s the story we’re here to tell.
Why Now?
The fashion industry generates mountains of waste, making it one of the most polluting sectors on Earth. People want change but feel overwhelmed by dire narratives and uninspiring options.
What A Waste exists to change the conversation. We make sustainable fashion approachable, empowering, and, above all, fun.
The Problem We’re Solving
For too long, sustainable fashion has been branded as unappealing—poor quality, uncreative, and heavy with guilt. People want to act but don’t know where to begin.
We’re here to bridge the gap.
The Solution: Sustainability Made Simple, Creative, and Cool
At What A Waste, we turn sustainable fashion into an engaging, hands-on experience. Through workshops, swap events, and collaborations with expert creatives, we make upcycling easy and exciting. It’s not about obligation—it’s about inspiration. Together, we’ll:
Upcycled fashion is no longer just "good for the planet"—it’s desirable, chic, and endlessly innovative.
How We Do It
Building a Community for Change
What A Waste is more than a project—it’s a movement. We’re building a network of creative minds, role models, and changemakers who are rethinking sustainable fashion. Our workshops empower participants to see potential in the old, spark creativity in the new, and walk away with the confidence to make a difference.
Sustainable fashion shouldn’t feel like a sacrifice. It should feel like you.
What A Waste Merch Products
What A Waste merch products are crafted by the WAW team using machine embroidery to breathe new life into items collected at WAW events or generously donated. By purchasing from us, you’re not only getting a unique, handcrafted piece but also supporting our mission by helping us acquire essential tools for workshops and the association’s needs.
ANOTHER INTERESTING PROJECTS DEDICATED TO UPCYCLING: